Digital Media marketing and social media marketing are often taken as synonyms even though Digital Media is a more encompassing term than Social media. While Social media relies on Social networking websites to unload a marketing plan , the Digital marketing Companies use electronic devices like TV, Radio, electronic Billboards, PCs, smart phones, Tablets and game consoles as vehicles of the marketing message and marketing strategies of which Social media is just a component – a very crucial component.
Online Digital marketing
Digital marketing companies have experienced a sea change in the last decade and are today laying a strong emphasis on online marketing and shifting strategies away from the traditional digital media like TV and radio. The main aim of online digital marketing is to use a brand’s online content like website and social media presence and gain internet traffic into these platforms. To achieve this Digital Marketing companies engage in following activities:
* Website Optimization (SEO) – Better search engine rank for website.
* Search Engine Marketing (SEM) – Promotions through improved visibility on SEO.
* Social Media Optimization (SMO) – Using Social media to gain visibility.
* Blogs & Forums – Assist SEO and SEM activities
* Online Display Advertising – Paid advertising for higher visibility
* Email Marketing – One sided electronic communication to create awareness.
* QR codes
Social media marketing
Digit Bazar i.e. Digital marketing company use Social media websites to promote their product or brand by creating presence on social media and then applying and implementing clever strategies to make the brand or product’s social media pages popular with maximum online visitors. To achieve this, both paid and unpaid exploitation of social media is undertaken. The most common social media websites used by Digital marketing companies are:
* Social News networking sites – Digg, Leakernet
* Social networking sites – Facebook, LinkedIn, Pinterest, Google +
* Video uploading sites – Youtube, Daily motion, Instagram
* Virtual gaming sites – World of warcraft
* Blogs and micro-blogging sites – Twitter
* Online yellow pages websites – Yelp
Social media tools
To promote on social media, Digital marketing companies use various online marketing tools and research tools like:
* Social Media measurement – Gauge and measure conversation of a brand. Technology used – Crawlers, Semantic Analysis, Natural language processing
* Social Bookmarking – sharing and editing bookmarks of web documents. Examples - Delicious, Digg, Stumbleupon, Reddit etc.
* Social Media networking – Using social media websites like Facebook, twitter, Youtube, LinkedIn to promote brand or product.
* Blog marketing – Link farming on Blog sites for diverting Blog traffic to brand website and social media pages.
* Validation – Also known as “Special proof” exploits consumer confusion to “herd” it toward what others are doing.
Mobile phone Marketing
Another Pandora box that has been grabbed by the Digital marketing companies is the “Smart” phone segment of digital media. It is a 24x7 marketing platform that people are carrying and are literally “glued” to it. If PCs had dislodged TV from the consumer’s preferred choice of media, the Mobile phone revolution looks to do the same to the PCs as most mobiles are now nothing but mini-PCs. Digital marketing companies are exploiting mobile phone platforms as follows:
* Messaging (SMS & MMS)
* Mobile Internet and Social media integration
* Mobile Apps – Special applications for mobile users
* App advertising – Using special Apps space for advertising.
Radio Marketing
Frankly, digital marketing companies are now spending less and less time and money on Radio marketing route but it still is not obsolete and may appeal to a certain segment of consumers and in special regions. If nothing else, it is used as another tactic to create awareness and invoke consumers to explore more about the brand on Internet and social media and promote marketing in this way. Digital marketing companies use Radio to integrate in their marketing plan using following Radio podiums:
* Radio Advertising – Jingles
* Podcasts – Prerecorded radio messaging
* Interviews – promotions using product, brand or company related interviews.
* Sponsorship – Special programs like sports commentary or news.
TV Marketing
TV is still a darling of Digital marketing companies because a large segment of society still prefers it for ‘one-way entertainment”. News, Soap operas, Sitcoms, sports telecasts, movies, political debates, reality TV are all great TRP generators and high TRP means $$$ to advertisers and Digital marketing companies.
* TV Advertising – Commercials
* Sponsorship – Special popular events associated with brand
* Product Placement - Placing a product/brand in another program like “Big Boss”.
* Interviews – Televising interviews with product or brand associated individuals.
Social Media has economized Marketing.
Digital marketing is a powerful marketing domain and coming of internet has only energized it further. Social media and Mobile phone revolution has given birth to a whole new genre of advertising which did not exist just a decade ago. Digital marketing companies are scrambling to exploit the vast potential of this medium because of its extensive mass reach and unparallel impact. The social media is like Virgin Island that marketing and advertising companies have discovered for themselves and they are milking its resources to their full advantage. Social media being an infant so far, digital marketing companies can afford to mould it the way they want, at least so far. Nobody knows how it will behave in future and whether Social media websites and search engines will tighten their “free advantages” to their own advantage and make this medium equally costlier like TV. However, till that happens, or does not happen, consumers and Digital marketing companies are operating in a glorious symbiotic environment!
Online Digital marketing
Digital marketing companies have experienced a sea change in the last decade and are today laying a strong emphasis on online marketing and shifting strategies away from the traditional digital media like TV and radio. The main aim of online digital marketing is to use a brand’s online content like website and social media presence and gain internet traffic into these platforms. To achieve this Digital Marketing companies engage in following activities:
* Website Optimization (SEO) – Better search engine rank for website.
* Search Engine Marketing (SEM) – Promotions through improved visibility on SEO.
* Social Media Optimization (SMO) – Using Social media to gain visibility.
* Blogs & Forums – Assist SEO and SEM activities
* Online Display Advertising – Paid advertising for higher visibility
* Email Marketing – One sided electronic communication to create awareness.
* QR codes
Social media marketing
Digit Bazar i.e. Digital marketing company use Social media websites to promote their product or brand by creating presence on social media and then applying and implementing clever strategies to make the brand or product’s social media pages popular with maximum online visitors. To achieve this, both paid and unpaid exploitation of social media is undertaken. The most common social media websites used by Digital marketing companies are:
* Social News networking sites – Digg, Leakernet
* Social networking sites – Facebook, LinkedIn, Pinterest, Google +
* Video uploading sites – Youtube, Daily motion, Instagram
* Virtual gaming sites – World of warcraft
* Blogs and micro-blogging sites – Twitter
* Online yellow pages websites – Yelp
Social media tools
To promote on social media, Digital marketing companies use various online marketing tools and research tools like:
* Social Media measurement – Gauge and measure conversation of a brand. Technology used – Crawlers, Semantic Analysis, Natural language processing
* Social Bookmarking – sharing and editing bookmarks of web documents. Examples - Delicious, Digg, Stumbleupon, Reddit etc.
* Social Media networking – Using social media websites like Facebook, twitter, Youtube, LinkedIn to promote brand or product.
* Blog marketing – Link farming on Blog sites for diverting Blog traffic to brand website and social media pages.
* Validation – Also known as “Special proof” exploits consumer confusion to “herd” it toward what others are doing.
Mobile phone Marketing
Another Pandora box that has been grabbed by the Digital marketing companies is the “Smart” phone segment of digital media. It is a 24x7 marketing platform that people are carrying and are literally “glued” to it. If PCs had dislodged TV from the consumer’s preferred choice of media, the Mobile phone revolution looks to do the same to the PCs as most mobiles are now nothing but mini-PCs. Digital marketing companies are exploiting mobile phone platforms as follows:
* Messaging (SMS & MMS)
* Mobile Internet and Social media integration
* Mobile Apps – Special applications for mobile users
* App advertising – Using special Apps space for advertising.
Radio Marketing
Frankly, digital marketing companies are now spending less and less time and money on Radio marketing route but it still is not obsolete and may appeal to a certain segment of consumers and in special regions. If nothing else, it is used as another tactic to create awareness and invoke consumers to explore more about the brand on Internet and social media and promote marketing in this way. Digital marketing companies use Radio to integrate in their marketing plan using following Radio podiums:
* Radio Advertising – Jingles
* Podcasts – Prerecorded radio messaging
* Interviews – promotions using product, brand or company related interviews.
* Sponsorship – Special programs like sports commentary or news.
TV Marketing
TV is still a darling of Digital marketing companies because a large segment of society still prefers it for ‘one-way entertainment”. News, Soap operas, Sitcoms, sports telecasts, movies, political debates, reality TV are all great TRP generators and high TRP means $$$ to advertisers and Digital marketing companies.
* TV Advertising – Commercials
* Sponsorship – Special popular events associated with brand
* Product Placement - Placing a product/brand in another program like “Big Boss”.
* Interviews – Televising interviews with product or brand associated individuals.
Social Media has economized Marketing.
Digital marketing is a powerful marketing domain and coming of internet has only energized it further. Social media and Mobile phone revolution has given birth to a whole new genre of advertising which did not exist just a decade ago. Digital marketing companies are scrambling to exploit the vast potential of this medium because of its extensive mass reach and unparallel impact. The social media is like Virgin Island that marketing and advertising companies have discovered for themselves and they are milking its resources to their full advantage. Social media being an infant so far, digital marketing companies can afford to mould it the way they want, at least so far. Nobody knows how it will behave in future and whether Social media websites and search engines will tighten their “free advantages” to their own advantage and make this medium equally costlier like TV. However, till that happens, or does not happen, consumers and Digital marketing companies are operating in a glorious symbiotic environment!